The major problem with the Love Wins Same Sex Marriage Campaign is the way the issue is presented by Australian media. The inequality in the media is clear when contrasted with the American Love Wins campaign of June, 2015. Australian media depicts this campaign as a political concern rather than a human rights concern. Australian press is saturated with coverage on upcoming political legislation, with less focus on the social aspect.
This prominent lack of legislation in Australia has developed inequalities in the media. The topic of an Australian plebiscite on same sex marriage overpowers the overriding issues of injustice and inequality for LGBTQ people. According to Altman (2016), the plebiscite is a bad idea for a number of reasons. It is wasteful, unnecessary and divisive. Michael Kirby, former High Court justice, has pointed out that other social issues have not been voted on in a plebiscite, such as abolishing the White Australia Policy, advancing women’s rights and disability issues. “Why are we now picking out the LGBT, the gay community? It is simply an instance of hate, of dislike, hostility to a small minority in our population, its un-Australian.” (Patel 2016).
The best solution to this media inequality is for the Australian media to emphasise the social concern of LGBTQ injustice. The primary solution is to shift the focus towards the LGBTQ individuals that are involved in the Love Wins Same Sex Marriage Campaign, and away from political debate. This proposed spin could be implemented through the use of more relevant sources, eliminating politicians as a mouth piece for the imperative discussion on LGBTQ human rights. The people involved in Australian legislation have obvious bias and most, a political agenda. This media inequality could also be improved in Australia through a more present focus on the #LoveWins viral campaign. This would promote the social issue and support of the Australian public, and thus outweigh political details that saturate the current mediasphere.
Altman, D 2016, ‘Fear and loathing reigns in Safe Schools and same-sex marriage debates’, The Conversation <https://theconversation.com/fear-and-loathing-reigns-in-safe-schools-and-same-sex-marriage-debates-56347>
Henshaw, A 2015, ‘How do individuals shape their views on same-sex rights?’, The Conversation <https://theconversation.com/how-do-individuals-shape-their-views-on-same-sex-rights-42931>
Patel, Uma 2016, ‘Same-sex marriage plebiscite ‘alien to constitutional tradition’, says former high Court justice Michael Kirby, ABC News <http://www.abc.net.au/news/2016-08-22/same-sex-marriage-plebiscite-dangerous-precedent:-michael-kirby/7771940>
Image via: The Conversation