Looking back on the last 6 weeks of the BCM110 course, I have found many topics interesting. During one of our lectures we were asked to look at many big media companies and state who owns them, to my disbelief I discovered many were owned by the same people such as Gina Rinehart, Ruport and Lachlan Murdoch and bigger companies such as News corp and Fairfax media. Because of that activity I was prompted to research more and peoples views on who owns and funds such companies, using the example of Triple J Radio station which is owned by ABC and funded by the Australian government.
Last week we learnt about corporate pedophilia and how it influences Australia’s youth. It was important for me to realise that advertisements aimed at pre-teens and teenagers were anything but innocent, provoking concern on children’s health and their wellbeing. Similar to this, I researched the semiotics of a controversial ad aimed at obese children and at risk children in Georgia, USA. This advertisement created a harsh and hurtful message stating that “FAT PREVENTION BEGINS AT HOME. AND THE BUFFET LINE”, building a message of hate towards obese children and their parents, rather than inspiring them to be healthier or motivate them to change their lives.
I discussed how the media are blamed for issues that the media is not certainly solely to blame for. There are many contributing factors in one’s lifestyle disproving the theory that “Television makes people fat”. Television may be a contributing factor in lack of exercise and therefore people who regularly partake in watching television may be less healthy, but this may be a learned behaviour.
When learning about the ‘Public Sphere’ and using Q & A as an example, I struggled to understand and this lead to more research on the topic and who is excluded from the mediated ‘public sphere’ and ‘public sphere’, focusing on the minorities excluded such as women, children and some men.
On reflection I feel that I have adopted a new way of thinking about the media and how they express their ideas. I feel that I have learnt a myriad of information and that to improve I could continue researching these idea and staying up to date on media and politics to further my comprehension of these topics.